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The global ATV market is accelerating its electrification transformation. In 2025, the global electric all-terrain vehicle (ATV) market continued to grow, and is expected to increase to 90.5 billion yuan in 2029 at a compound annual growth rate of 4.97%. North America accounts for 80% of the market share, but the Asia-Pacific region has significant growth potential.
Industry leader Bombardier (BRP) invested $300 million to promote electrification, and plans to achieve full electrification in 2026. It has developed a modular battery system through the acquisition of Alta technology, and has launched products such as electric snowmobiles; Polaris chose to cooperate with Zero Motorcycles to develop electric multi-purpose vehicles, adopting a gradual strategy.
At the same time, global environmental regulations are becoming stricter, and fuel ATVs face restrictions in scenes such as nature reserves and closed parks. Electric ATVs have become the direction of policy encouragement due to their zero emissions and low noise advantages. With the layout of Yamaha, Honda and others, the ATV (all-terrain vehicle) industry is ushering in a profound power revolution-the electric drive system, with its technological advantages, will gradually replace the traditional fuel system and become the mainstream direction of future development.
2.The "killer feature" of electric ATV: Why is electric drive more suitable for all-terrain?
1) Environmental protection and policy adaptability
index | ROCK12 12kW flat wire motor | 800cc engine |
Idle noise | Noiseless | 78dB (need to wear earplugs for long-term exposure) |
emission | Zero Emissions | CO₂ 220g/km + NOx 0.15g/km |
Applicable areas | Nature reserves, forest farms,pastures,residential areas at night | Open field, racing track |
2) Powerful performance
Electric drive has an "advantage" in low-speed and high-torque conditions
Below is a comparison of the ROCK12 12kW flat wire motor and the 800cc engine:
① Key data comparison table
parameter | ROCK12 12kW flat wire motor | 800cc engine |
Peak Torque | 140Nm 0-2500rpm | 82Nm 4500-6500rpm |
20km/h torque output | 138Nm (direct output) | 48Nm (need to downshift) |
20%throttle response | 0.1s(Full torque linear output) | 0.8s (throttle opening + speed increase required) |
High efficiency range | 0-3500rpm (efficiency>92%) | 3000-7000rpm (thermal efficiency 35%) |
Torque curve comparison diagram:
•12kW Flat Wire Motor Torque Curve
Note: This is a simplified schematic of a naturally aspirated two-cylinder engine with peak torque of about 80Nm@5000RPM.
② Economical & Low Maintenance
index | ROCK12 12kW flat wire motor | 800cc engine |
Daily maintenance | Only the wiring harness needs to be checked (2 years/time) | Change the engine oil every 500km and clean the filter every 2000km |
Failure Point | Battery degradation (80% capacity after 5 years) | Piston ring/valve wear (overhaul at about 800 hours) |
Economical | The electricity cost is about 0.3 yuan/km | Fuel cost is about 1.2 yuan/km (92# gasoline) |
3）Excellent performance in various application scenarios
① Low-speed climbing and escape (rock/mud)
index | 12kW flat wire motor | 800cc engine |
Torque output | 140Nm output at 0rpm, no need to increase the speed | The effective torque can be output only when the speed is kept above 3000rpm (1st gear). |
Control accuracy | The electronic control can be adjusted accurately to ±5Nm to prevent the tire from spinning | Relying on the clutch + throttle, prone to stalling or slipping |
Typical manifestations | Can slowly climb a 40° rock slope (without impact) | Need to climb a slope (rely on inertia), high driving skills required |
② uHigh-speed cruising (desert/grassland)
index | 12kW flat wire motor | 800cc engine |
30-70km/h acceleration | 4.2 seconds (direct torque output) | 5.8 seconds (need to downshift + speed increase) |
Continuous load | The electronic control can be adjusted accurately to ±5Nm to prevent the tire from spinning | Relying on the clutch + throttle, prone to stalling or slipping |
Typical manifestations | Overheating and torque reduction may occur after 30 minutes (water cooling system can run continuously at full load for a long time) | Can run at full load for 2 hours continuously (water cooling system is stable) |
③ Loading and towing (farm/freight)
index | 12kW flat wire motor | 800cc engine |
500kg drag | Easy to start (motor directly outputs peak torque) | Need to start at 1st gear + 4000rpm (great clutch wear) |
Long slope traction | The battery drains faster when climbing for a long time | Can maintain climbing for a long time (easy to refill fuel) |
Scenario conclusion: The motor is used for short-distance high-speed cruising.
Technical rock climbing, swamp escape; short-distance heavy-load (such as farm transportation) off-road has obvious advantages
4）Adaptability to extreme environments
Typical operating data
Test scenario | ROCK12 12kw flat wire motor | 800cc engine | ||
30° slope start | Direct output 138Nm, no slipping | Need half clutch + 3000rpm to start | ||
| torque response completed in 0.5s | Need to downshift + 1.2s speed climb | ||
-20℃ cold start | Torque is not affected (battery preheating required) | Heating plugs are required to assist in starting (>30s) | ||
Plateau (3000m) | Performance unchanged (electronic control adaptive) | Acceleration time extended by 30% (air-fuel ratio imbalance) |
No attenuation at high altitude/low temperature: electronically controlled adaptive altitude, one-button start at -20℃ (fuel vehicles need 30 seconds to preheat).
1). Why choose electric?
Policy orientation: follow the global trend of carbon neutrality and avoid the risk of fuel vehicle restrictions.
User pain points: traditional ATVs are noisy, maintenance-intensive, and have power attenuation in plateaus. ROCK12 completely solves this problem with electric motors.
2). Core technology innovation
▶Flat wire motor: efficiency>92%, 30% lighter than ordinary motors, and 15% longer battery life.
▶BMS: The power battery with battery management system (BMS) can detect and control the current, voltage, temperature, charging management, and thermal management of the power battery, and realize the remaining power calculation and extreme condition safety protection functions. -30℃~60℃ full working condition adaptation, desert and snow do not reduce performance.
▶Intelligent control system: The electronic control uses FOC control method, which has strong anti-interference ability and is suitable for harsh working conditions. DTC&MTPA algorithm, SVPWM sinusoidal modulation, standard isolated CANBUS.
▶Modular battery: supports fast charging (1h 20-80%) and battery replacement mode.
3). Scenario-based design
▶Climbing mode: electronically controlled torque linear output to prevent tire idling.
▶Cargo mode: optimized chassis rigidity, load-bearing capacity up to 245kg, traction capacity 1500lb electric winch 2000lb
▶Silent mode: night operation noise <60dB.
Choose ROCK12 if you need:
✓ Frequent start and stop and high torque output (such as farm material transportation)
✓ Silent/precise control (night hunting/patrol)
✓ Complete charging facilities and low-cost operation (home/farm)
ROCK12 is more than just an ATV - it is the ultimate answer to policy, technology, and user needs, and it is also a benchmark in the era of electric off-road.
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